25 years on, the fifth generation all-new Subaru Impreza sedan has launched in South Africa - a breakthrough performance for the brand. It is a Subaru of many firsts: It is the first Subaru to be built upon the new Subaru Global Platform which allows for improved safety, efficiency, and more dynamic handling. It won first prize in the 2016/2017 Japanese Car of the Year Awards and it is the first car to win the coveted Insurance Institute for Highway Safety(IIHS) Top Safety Pick ++ award AND the Japanese New Car Assessment Programme (JNCAP) Grand Prix Award – the highest safety rating ever recorded by the JNCAP. The new Impreza is one of the safest cars on South Africa’s roads today.

The safety ratings on the new Subaru Impreza are unparalleled. Quite simply, there is no other car in this segment that offers the levels of primary, active, passive and pre-collision safety that are standard in the new Subaru Impreza.

The first notable point in terms of safety is the excellent all-round visibility and the more comfortable driving position. Based on the Subaru Global Platform, the vehicle’s structure has improved crash resistance, increased cabin strength, better load distribution and enhanced continual rigidity, all of which serve to better protect occupants during a collision.

The sharper body style of the new Impreza illustrates its dynamic and elegant design cues. The Subaru hallmark hexagonal grille is flanked by the traditional C-shaped LED headlight clusters that sit above the chromed fog lamps and air intakes. It’s from here that a strong body line crease extends over the wheel arches slanting up to finish at the rear of the car giving the Impreza a slicker and more aerodynamic profile.

The cabin of the Impreza is a bold step forward in Subaru interior design. The interior panelling layout has strong hints of the exterior design and is unmistakeably a more Dynamic + Solid playout of the design. The steering wheel, switchgear, gear lever, materials, dials and seats reveal a sense of quality and tactility never seen before.

To further enhance the value proposition, Subaru has upgraded the 3-yr/100 000km Warranty to a new 5 year / 150,000km warranty period as standard, specifically for the new Impreza. The 3 year / 75,000km standard Maintenance plan is upgradable to a 5 year / 150,000km period at a subsidised rate to the customer.


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